Promoversum – Universe of brand activations
Universe of brand activations
We bring brands to people.
Promoversum creates brand activations, sampling events, in-store activations and shopping mall tours, backed by 20 years of experience in field marketing.
Tiina is a well-known professional in the Finnish promotion industry. She has worked with major brands such as Coca-Cola, Mondelez, Nestlé, Arla, Nespresso and Kellogg's. Tiina founded the marketing agency Irokeesi, later sold it to Dentsu, and worked as Nordic Vice President at Dentsu's MKTG. Now, with Promoversum, she brings her long experience and expertise back to the field.
tiina@promoversum.fi
Siri is an approachable project manager with several years of experience in the fast-paced world of events. She thrives in the buzz on site, enjoys meeting clients and keeps everything on track with a calm, confident touch. She gets things done with professionalism and good vibes, always with a twinkle in her eye!
siri@promoversum.fi
Nella is a project manager and a natural leader who runs a tight ship. She makes quick decisions, can juggle several projects at once and keeps even the largest productions firmly under control, without losing sight of the details. Nella is currently on maternity leave, after which she'll be back in the field.
nella@promoversum.fiAbout us
We're a Helsinki-based promotions agency. Our core team of three works with experienced graphic designers, logistics professionals, producers and content creators, while more than 100 part-time promoters work on our projects in the field.
Our focus is simple: creating memorable brand experiences that connect brands with consumers.
Selected work
Highlights from the past year. Open a project to see the details and more photos.
When the product is right, meeting your audience in person is the best thing you can do for your brand. That's why we take brands to where people already are.
- 20years of experience in field marketing and brand activations
- 100+part-time promoters in Finland's largest cities
- 1,000+projects over the years, from single tastings to nationwide tours
- 60,000+consumers reached in a single campaign
What we do
We take care of everything on a turnkey basis, from your brief to the final report.
Brand activations
Branded stands and experiences for festivals, fairs and events.
Sampling events and shopping mall tours
Product samples into consumers' hands where buying decisions are made.
In-store activations
Tastings and demonstrations at retail stores that activate sales on the spot.
Turnkey production
Concept design, project management, logistics, bookings, field staff recruitment and briefing, supervision, and reporting with figures, photos and videos.
How we work
Most of our clients are long-term partners, and we consistently receive great feedback on the way we work.
Tailored concepts
We create and produce promotional concepts tailored to your goals and budget.
Agile and cost-effective
We work quickly and efficiently, backed by long experience and strong expertise.
All under one roof
We handle everything from planning and logistics to staffing, execution and reporting.
Long-term partnerships
We listen, understand and proactively bring solutions, going the extra mile when needed.
Results first
Our goal is always to deliver great results and exceed expectations.
Want to be a promoter?
Our field team has more than 100 part-time promoters in Finland's largest cities. We're always looking for energetic, outgoing people for shopping malls, festivals and events. The work is varied, and you'll get to work with well-known brands.
Send an application
Our clients
We build the stage so our clients can shine. Select a logo to visit the brand's own website.
FAQ
How do we get started?
Send us a quote request or an email. We'll go through your goals, target audience and budget together, and create a concept and a quote based on them.
Do you also provide the promoters?
Yes. We recruit, brief and supervise the field staff. Our network includes more than 100 part-time promoters.
Where in Finland do you operate?
Our office is in Helsinki, and our network covers all the largest cities in Finland.
How do you report results?
We report on every project with figures, photos and videos, together with feedback from the field. We use a Hypercell visitor counter, which gives us accurate data on visitor numbers, the busiest hours, time spent at the stand and other key metrics.
What should I include in a quote request?
The product or brand, the goal, your target audience, budget, preferred locations and timing. The more detail you share, the sooner we can start planning.